Big Tobacco Wants to Turn Japan’s Smokers Into Vapers

Philip Morris International Inc. and Japan Tobacco Inc. have rolled out products that are heated — not burned — in battery-charged devices, seeking to appeal to smokers who want their nicotine fix without the usual smell and smoke. The move, part of the rapidly growing global vaping trend, has created a bright spot on Japan’s otherwise bleak tobacco market.

Read more from the source – www.bloomberg.com

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